Your technology works.
Your pipeline doesn't.

LaunchRight helps deep-tech founders build the commercial infrastructure to turn proof into repeatable enterprise revenue.

See the Blueprint Book a Call

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Sound familiar?

These aren't edge cases. They're the default for deep-tech founders trying to commercialize without a system.

"I'm an engineer doing a job nobody trained me for"

You're selling, negotiating, forecasting. None of it was in your PhD.

"We keep losing to worse technology"

Better-funded competitors with slicker decks are winning deals you should own.

"Pilots stall and never convert"

POCs drag on with no success criteria, no timeline, no commercial commitment.

"I can't explain our pricing"

You discount reflexively because you've never built a value-based pricing narrative.

"My board is losing patience"

Pipeline slides look the same every quarter. "Almost there" isn't a strategy.

"We're always almost there"

One more feature, one more meeting, one more quarter. The gap never closes.

See how the Blueprint fixes this

The Blueprint: 10 modules.
One commercial operating system.

Each module is a diagnostic and implementation toolkit. We assess where you are, build what's missing, and hand you a system your team can run.

01

Market Definition & Positioning

Define your ICP with exclusions, quantify the pain in dollars, map alternatives, and build proof points that close. Stop selling to everyone and start winning somewhere.

Solves: "We keep losing to worse tech"

02

Lead Generation & Targeting

Tiered target accounts, qualified meeting flow, and process-driven channels that don't depend on your personal network. Build a pipeline that works without you.

Solves: "Pipeline depends entirely on me"

03

Sales Process & Execution

Named stages with exit criteria, discovery rigor, pilot-to-contract playbooks, and conversion data you can forecast from. Every deal has a next step or it's dead.

Solves: "I'm winging every conversation"

04

Pricing & Revenue Management

Value-based pricing models, ROI calculators, discount guardrails, and pilot pricing that creates commitment. Stop apologizing for your price.

Solves: "I can't explain our pricing"

05

Contracting & Negotiations

Standard MSA, SOW, and DPA templates. Redline playbooks with default, fallback, and hard-no positions. Security packages ready to send. Close without the chaos.

Solves: "Legal kills every deal"

06

Sales Organization & Compensation

RACI ownership model, capacity modeling against targets, comp plans aligned to long enterprise cycles, and playbooks others can run. Scale beyond the founder.

Solves: "I can't scale beyond myself"

07

Customer Success & Support

Onboarding runbooks with time-to-first-value targets, customer health scoring, QBR templates, and reference-building programs. Turn pilots into production.

Solves: "Pilots never convert"

08

Reporting & Governance

Weekly operating cadence, leading indicator dashboards with owners, pipeline hygiene, and board packs that build confidence. Know what changed and why.

Solves: "My board is losing patience"

09

Culture, Celebration & Expansion

Explicit norms for customer empathy, cross-functional triage, celebration rituals, and expansion plays into adjacent segments. Make evidence win.

Solves: "We don't act on what we learn"

10

Objection Handling & Enablement

Stage-specific playbooks with frequency data, data-backed responses, pre-emption in collateral, and competitive battlecards. Stop losing to the same objections.

Solves: "We lose to the same objections"

Start with the Commercial Readiness Assessment

What changes

"I'm winging every sales conversation"

A repeatable sales process with stages, exit criteria, and scripts. You know where every deal stands.

"We keep losing to worse technology"

A positioning narrative that makes your advantage obvious to buyers before the demo.

"Pilots never convert to contracts"

A pilot playbook with success criteria, commercial commitment, and a mutual action plan that drives signature.

"My board is losing confidence"

Pipeline reporting with leading indicators, conversion data, and forecast accuracy your investors trust.

Here's what we build together

It starts with a Commercial Readiness Assessment. It ends with you owning a commercial system that works without you in every conversation.

Commercial Readiness Assessment

Scored diagnostic across all 10 modules, traffic-light heatmap, and prioritized gap analysis.

30/60/90-Day Action Plan

Named owners, effort estimates, and success metrics for every priority.

Commercial Infrastructure

Pricing narrative, ROI calculator, contract templates, discovery scripts, pipeline stages with exit criteria.

Sales Playbook

A system your team can run without you in every conversation.

Ongoing Advisory

We stay alongside you during execution. Not above you. Alongside.

Book a 30-Minute Call

No pitch. Just clarity.

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Built by a founder who's been in the gap

Technical founder turned commercial strategist. I've spent years in the gap between breakthrough technology and first revenue, helping deep-tech founders build the commercial infrastructure that turns proof into pipeline.

I built LaunchRight because standard startup playbooks fail technical founders. SaaS metrics, 30-day sales cycles, and growth-hacking tactics don't map to 12-month enterprise deals with procurement committees and security reviews.

20+

Years in deep tech

6

Industries covered

10

Blueprint modules

Results vary. Read our disclaimer.

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Frequently asked questions

What stage should my company be at?
Seed to Series A, with a working prototype or early pilots. You've proven the technology works; now you need to prove the business works. If you have 1-5 active pilots and a founder-led sales motion, you're in the right place.
How long does an engagement last?
A typical engagement runs 3-6 months. The Commercial Readiness Assessment takes about two weeks. From there, we build and implement the priority modules based on your specific gaps. Most founders see meaningful pipeline changes within 90 days.
What industries do you work with?
Deep-tech B2B: electrification and e-motors, semiconductors and EDA, robotics and industrial automation, advanced materials, energy and climate tech, industrial AI/ML. The common thread is complex technology sold to enterprises or OEMs.
Do you work with SaaS companies?
No. SaaS has well-established playbooks and plenty of advisors. LaunchRight exists specifically for deep-tech founders whose sales cycles, buyer dynamics, and procurement processes don't fit the SaaS mold.
What does it cost?
Engagements start with a paid Commercial Readiness Assessment. Full Blueprint implementation is scoped based on your company's gaps and priorities. We'll discuss specifics on our call.
Can you help us hire a sales team?
Yes. Module 6 (Sales Organization & Compensation) covers first-AE and first-SE hiring rubrics, capacity modeling, and comp plan design. We build the system first, then help you hire people who can run it.
How is this different from a fractional CRO?
A fractional CRO brings their playbook and runs your revenue org part-time. We build your playbook: the infrastructure, processes, and tools that make your commercial engine work. You own it. It stays when we leave.
What if we're pre-revenue?
Many of our founders are. If you have a working prototype and can name target accounts, there's plenty to build. The earlier you install commercial infrastructure, the faster you'll close your first lighthouse deal.

Still have questions?

Let's talk

30 minutes. No pitch.
Just clarity.

We'll talk about where your company is commercially, identify the biggest gaps, and figure out if there's a fit.

Book a Call

Or email michael@launchright.com directly.